AUSTIN, TX–SXSW is ground zero for techies and fest loving fashionistas. The two ilks have co-mingled and have birthed a hybrid baby. Wearable Technology like Google Glass, or watch calculators are sooo 55 minutes from now. Here’s a few prototypes that may hit the runways IRL in Milan or on the cyber-bohemian streets of the #ATX:
American Apparel’s Pacemaker on Your Sleeve: This is for the emotionally-open elderly who ooze sex appeal. This classic white tee made in an American sweatshop harkens back to the Hot-Rod 50’s where rolling up a pack of cigarettes was all it took to make one a teenage wet dream. This shirt allows rebels with causes–like watching FOX NEWS, and cash’in dem sexy $ocial $ecurity checks–to capture that youthful invincibility, but with a vulnerability you could bring home to mom. PYS allows seniors to roll their fully functional pacemakers in their left sleeve for optimal badass-ness. James Dean, eat our fake hearts out!Continue reading “Wearable Technology At SXSW”